Choosing the right real estate sign is one of the most important steps when selling your home. If you are considering the For Sale By Owner option, you might feel like there’s a lot to consider.
Well! Marketing is key, and one of the easiest yet most effective ways to catch a buyer’s eye is with the right sign. But how can you determine which one suits your needs best?
Let’s break it down step by step.
Why Does a Real Estate Sign Matters?
A real estate sign does more than just announce that your property is for sale. It serves as a marketing tool that can:
- Catch the attention of potential buyers driving or walking by.
- Provide essential information like contact details and viewing schedules.
- Build trust by showcasing professionalism and credibility.
- Create urgency and curiosity, prompting inquiries.
Types of Real Estate Signs
Choosing the right type for selling your home can make all the difference. There are several types of real estate signs to consider based on your needs:
- Hanging Post Sign – A traditional and elegant sign that hangs from a wooden or metal post, commonly used by real estate agents.
- A-Frame Sign – A portable, two-sided sign that is ideal for open houses or high-traffic areas.
- Yard Sign – A simple and cost-effective sign placed in front of the property, typically mounted on a metal frame.
- Feather Flag Sign – A tall and eye-catching banner often used for new developments or promotions.
- Directional Sign – Helps guide potential buyers to the property, especially useful for open houses or hard-to-find locations.
- Rider Sign – An additional smaller sign that sits above or below the main sign, used for extra details like “Under Contract” or “New Listing.”
- Window Sign – Placed inside a window, ideal for condos, apartments, or commercial properties.
- Digital and LED Signs – Modern signs that allow customizable messaging and visibility at night.
Expert Advice: If you’re selling your home, keep in mind that your buyer could either be someone purchasing directly from you or with the help of a real estate agent. Agents are experienced at noticing important details on your sign, while an FSBO buyer might overlook them.
That’s why it’s crucial to make your property sign clear and attractive, ensuring that all the necessary information is easy to read.
Tips to Choose the Right Real Estate Sign
1. Choose the Right Type of Sign
Selecting the best sign depends on your property’s location and visibility:
- Traditional Post Sign – Classic and professional, ideal for front yards.
- A-Frame Sign – Portable and great for busy sidewalks.
- H-Frame Sign – Cost-effective for urban areas.
- Feather Flags – Tall, eye-catching banners for high-traffic zones.
- Rider Signs – Small add-ons for extra details like “Open House.”
2. Pick the Right Size
- Small (12” x 18” or 18” x 24”) – Residential streets.
- Medium (24” x 36”) – Suburban areas.
- Large (48” x 96”) – Highways or commercial spaces.
3. Use Clear Fonts
Choose bold, sans-serif fonts like Arial or Helvetica. Ensure high contrast (e.g., black on white) and large text for key details.
4. Pick the Right Colors
- Red & White – Urgency.
- Blue & White – Professionalism.
- Black & Gold – Luxury.
- Green & White – Eco-friendly.
5. Include Essential Information
Your sign should feature:
✔ “For Sale” or “Open House”
✔ Agent or Owner’s Name
✔ Contact Number
✔ Website or QR Code
✔ Company Logo (if applicable)
6. Choose Durable Materials
- Corrugated Plastic – Affordable but short-lived.
- Aluminum – Durable and rust-resistant.
- Wood – Classic look but needs maintenance.
- Vinyl Banners – Great for temporary use.
7. Place the Sign Strategically
- Near the curb, at eye level, with no obstructions.
- Use multiple signs for corner lots or high-traffic areas.
8. Keep It Clean
- Remove dirt, dust, and bird droppings.
- Repaint or replace faded signs.
9. Explore Digital Options
- QR Codes – Direct buyers to online listings.
- LED Signs – Display changing messages.
- Augmented Reality – Enable virtual tours.
10. Follow Local Regulations
- Check zoning laws, HOA rules, and city permits before placing your sign.
A well-placed, clear, and professional sign boosts your home’s visibility and attracts potential buyers faster!
Tip: To dive deeper into marketing your property with real estate signs, join our For Sale By Owner courses at Something Different RE FSBO. We cover every step of property advertising in detail.
One-on-one consultation is just one click away!
Where Should You Place Your Real Estate Sign?
The placement of your property sign plays a significant role in its effectiveness. Below are some tips for selecting the right location:
- Put the Sign Near the Road:
Place your sign where it can be easily seen from the road. This way, drivers and people walking by will notice it. Make sure the sign isn’t blocked by trees, bushes, or other things. The goal is for people to see the sign clearly from a distance, so don’t put it too far back from the street. - Don’t Place the Sign Too Close to the House:
Your sign should be on your property, but not right next to your house. If the sign is too close, it could get hidden by your house. Place it in a spot where it’s easy to see from the road, but not blocked by your home.
Helpful Tip: Make sure you follow any local laws or HOA (Homeowners Association) rules regarding sign placement. Some areas have restrictions on where you can place signs or how big they can be, so it’s important to stay within those guidelines to avoid fines or having your sign removed.
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When selling your home, whether on your own or with the help of an agent, the right real estate sign is an easy way to attract attention and make your property stand out. By choosing the right type, size, design, and placement, you can create a sign that works for you. And don’t forget to maintain it throughout the process!
